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Hugo Boss is making an executive decision. Under the leadership of CEO Daniel Grieder, who joined the almost 100-year-old German company in June of 2021, the clothing brand will get a new look.
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Discover the latest HUGO BOSS collection for men and women here in the Official Online Shop. Get inspired and shop these exclusive designs now!
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Hugo Boss AG, often styled as BOSS, is a luxury fashion house and brand headquartered in Metzingen, Baden-Württemberg, Germany. The company sells clothing, accessories, footwear, and fragrances. Hugo Boss is one of the largest German clothing companies, [3] with global sales of €2.9 billion in 2019. [4] Its stock is a component of the MDAX. [5]
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The BOSS brand - with its high-quality men's collections - was launched in the early 1970s. It is the era of extremely narrow shoulders and two-button, single-breasted blazers. BOSS is registered as a brand in 1977. 1946 - 1969. 1960 - Initial standardized production of men's suits.
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Two Brands, Defined. The last, and arguably most crucial piece of the puzzle in HUGO BOSS' rebranding strategy is the clear delineation between its sister brands, HUGO and BOSS. While both clearly strike a position of appealing to a more youthful market segment, the two lines have more clear and defined boundaries than they did in recent years.
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Hugo and Boss: a tale of two brands Reinforcing the differences between the Hugo and Boss brands, which have not always been clear to the end consumer, is at the heart of Grieder's strategy. Boss, the flagship brand, is aimed at the millennial shopper.
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HUGO BOSS, headquartered in Metzingen (Germany), is a leading global fashion and lifestyle company in the premium segment, offering high-quality women's and men's apparel, shoes, and accessories. The Company pursues a portfolio strategy, with the HUGO BOSS platform currently consisting of two strong brands - BOSS and HUGO.
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After 50 years spent dominating the fashion world, HUGO BOSS is moving with the times. The iconic German clothing brand has unveiled two star-studded global campaigns to support its monumental rebrand, which includes splitting the company into BOSS and HUGO offshoots. For BOSS specifically, the stakes have never been higher. Lee Min Ho/Image: BOSS
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Functional Analytics SAVE SERVICES ACCEPT ALL HUGO BOSS meets the needs of the market with two strong brands: BOSS with classic modern looks and HUGO for young style individualists.
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Discover the latest HUGO BOSS collection for men and women in the Official Online Shop. Shop these exclusive designs now!